Company History

 AftaSport, Inc. was started in the Spring 2001 by Ken Johnson and Ken Theobold.  Johnson and Theobold began the company with the goal of providing the first full-body wet&dry cleaning towel. 

 Paul Harrity purchased the company in July, 2002.  Harrity is an entrepreneur with a wide range of business experience who has run several multi-million dollar operations.    

His intent is to take ShowerExpress towels to the level of common household product world wide.

 AftaSport , Inc. has followed a business plan for careful growth in a variety of markets.  The towels were initially placed in local fitness and sporting good stores.  Following a very positive response to the product, they were sold to regional golf retailers and catalogs.  Our towels have been well received overseas and national expansion is continuing.  Our production capabilities have also grown exponentially. 

 October, 2002:  AftaSport, Inc. introduced three-pack.  The company also initiated the new tamper-evident zip-lock pouch.

 February, 2003:  AftaSport, Inc. introduced ShowerExpress label to highlight the "many" uses for the product outside sporting activities, including applications for camping, tanning, and medical environment.

 March, 2003: AftaSport, Inc. began receiving orders from military personnel overseas and family members and friends anxious to support our troops.   AftaSport made substantial contributions of product to our troops. 

 April 2003:  ShowerExpress  towels are used at the prestigious Boston Marathon.  The BAA medical community requested our towels in the medical tents.  Towels were also given out to the elite runners per the BAA.

 December 2003: AftaSport, Inc. introduced the ShowerExpress  Six-pack. Consumers will now have the ability to purchase value pack with 6 towels in tamper-evident zip-lock pouch. 

 January 2004: ShowerExpress  towels offered at:  Major worldwide fitness centers,  Ladies of America, Ladies Workout Express, Contour Express,  Hollywood Tans, Tanorama, Solutions Catalog,  Kroger,  Sun Mart Travel Centers .

 June 2004: ShowerExpress  towels sold to Military Units serving in Middle East.